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Using Google Webmaster Tools To Increase Search Engine Ranking

Method Of How To View Top Search Queries

Go to Google Webmaster Tools. Then from your Dashboard to the site you want. Select the “Overview” tab, then click “Top Search queries”. You can also get here by going through Statistics.

On this page you will see a list of top 20 search queries with the position in the Google SERPS (Search Engine Results Page) and the percentage they each represent. They are fairly inaccurate because the exact position of your page in the search results varies from place to place so be sure to give them a little manual test yourself.

Using The Top Search Queries To Get More Traffic

Look for search a term that you already appear on page 1 for and that already sends a significant portion of traffic. Google search the term to find your post that ranks for it. That is the page you are now trying to push to the very top of the SERP.

If you can see that you are positioned for example 8th for a keyword phrase, and that phrase is sending you 30% of all your search traffic it is definitely worth trying to climb the ladder up the SERPS. Remember the very top position receives approximately 70% of all the traffic. Imagine how much you would get if you snatched the top spot for this phase that already sends 30% of your traffic!

Ideally you want an individual post page, because if your Homepage ranks for a phrase changing the title description of it may have dramatic effects on other search terms it ranks for.

Re-optimize The Page For Your Newly Desired Keywords

So you have found a blog post that you want to move up the SERPS just a few positions to get the number 1 spot. There is a good chance that when you wrote the post you were aiming for slightly different keywords or even didn’t aim for any keywords at all; in which case there are some changes to be made.

• The URL of the page must not be altered or the links you have gained to the page which gave it the high rankings in the first place will no longer function and will point to a 404 error page, so do not change the page slug.

• Do change the title of the post. It should be shortened down so that as much of it as possible is made up of the keywords. I.e. Cut the crap! (but it still has to make sense of course).

• Edit the post. Take a read of the post and swap in your keyword phrase in a few appropriate places

• Alter the meta description. If you use the all in one SEO pack this can easily be done by editing the post and re-filling the description box. Do not keyword stuff, but make sure your phrase is in there at least once.

• Edit the comments. This is a bit cheeky but can give you the extra boost you need. You as the author can alter the readers comments and swap in your phrase where appropriate. Alternatively you could simply reply to some more of the comments with your keywords included in your reply. (probably the better option!).

Do all these in moderation. Adding the keywords into every comment if there are 10 comments is keyword stuffing. Just 1 comment will make the difference, and just 1 or 2 times in the content is fine. Also include a few variations in the order of your phrase.

Some other things that is very important are-

Checking Web crawl errors
The crawl rate
Statistics
The Links tab
Conclusion

If you use Google Webmaster Tools like this regularly, you'll be aware of any (indexing) problems with your site in time, and have a thorough understanding of how your site is doing. Make sure you add this to your weekly routine!

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